Interviews, Podcast

021 Selling Membership with Robbie Kellman Baxter

September 1, 2015
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1 min read
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Robbie Kellman Baxter advises companies on identifying and capturing new market opportunities and repositioning in light of changing market conditions. She works primarily with businesses marketing online services including clients such as Netflix, Yahoo!, Oracle, PayPal (eBay), PayCycle (Intuit), Zoomerang / SurveyMonkey, News360, CrownPeak, NewspaperDirect (Press Reader), K2 (SourceCode Holdings), National Restaurant Association, Egnyte, Transifex, Riverdeep, Plus3Network, the Bicycle Product Suppliers Association, MarketTools, and OpenGov, as well as many others.

Robbie Kellman Baxter is the Author of The Membership Economy (McGraw-Hill, 2015), a step by step guide to selling membership related products and services.

Key takeaways include:

  • The similarities between selling SaaS (Software as a service) and membership in an association.
  • The importance of being consistently versatile in serving membership needs.
  • How offering less means more when it comes time for renewals.

dougdevitre

Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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