One decision can cause your entire life to change.

Sometimes they are under your control. For others, they are not.

funny boy with old phone

In July 2013, I asked Allison to marry me.  She said yes.

In July 2014, we had our wedding.  She still said yes.

In March 2015, we will have our first child.  Name and gender TBD.

My entire life has evolved from road warrior to becoming a new Dad.

Would you call that disruptive change?

I’ve heard that new parents don’t get much sleep (resource allocation), financial commitments need to be adjusted, and I won’t have the free time I had before (time management).

Not only priorities will change but also I will have to adapt by building new skill sets.  These include diaper changing (customer service), baby feeding skills (delivering  value), and building on new communication skills with Allison.

If I’m missing something here leave a comment below.

But the choice to have a child was something we saw as a possibility.  Something that might happen in the future.  A dream that unexpectedly became reality.

Right now, companies are being forced to make similar decisions in the marketplace.

They know change is happening but they don’t have a strategy, aren’t clear about what the strategy means, or lack execution on meeting the customer’s expectations.

In a report commissioned by the British Columbia Real Estate Association I listed five trends that have impacted the real estate market in the last five years and also the five trends to look forward to in the near future.  You can download it below.

[button link=” ” bg_color=”#ffb700″ window=”yes”]Download report[/button]

These ideas will soon be discussed, passed around, and soon become common knowledge very similar to the steps to prepare and raise a child.  The execution on these concepts will soon be Googable as experts try to find better ways to deliver upon those expectations.

But there is one fundamental truth that will never change on how to approach disruptive change.

The examples are always different.

And the process is the same.

The creation of strategy always starts with what.

The creation of execution always starts with how.

Former Apple CEO Steve Jobs said, “Start with the customer experience and work your ways backwards to create the product.”

I’m creating how the world will experience “a new me” based on Sally Hogshead’s new book, How the World Sees You and building the process around the type of child I want to raise.  This is my what and the baby center app, YouTube videos, and doctor recommendations are my how.

As a strategic thinker you have some new ideas to consider in the disruptive change report but  you will have to contact me offline to get the how.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

View all posts

Add comment