Have you attended a seminar before and during said to yourself?

“I know that, I know that too, Here we go again!”

I do it all the time. It is one of my biggest weaknesses because I’ve exposed myself to a plethora of presentations especially when it comes to my area of expertise.  I’m quick to judge whether my time is better spent answering emails, checking Facebook, or browsing the web.


The problem is that when I say to myself I’ve heard of that before I immediately switch gears and focus on my iPhone to tune out any further comments and wait until the next point.

This is called confabulation.

A bigger problem happens when we miss a deeper meaning, a different perspective, or a shared philosophy that we can relate to in our business or personal lives that could be the missing link from what is holding us back.

Have you watched the same movie many years later and it had a different meaning now than it did back then?

Forrest Gump is one of my all time favorite movies.  When I watched it several years ago I could relate to Forrest’s travel and experiences when I was a truck driver for Anheuser Busch.  If I simply said, “Yeah, I’ve seen this scene before” I would miss out on the perspective as  seeing myself as being a loving father to his child.

As I become more aware of confabulation in the moment I need to remind myself why am I here, what am I doing, how can I see this in another light?

As a result of being in the moment I can be more creative to the application of the new idea and appreciate the perspective of another human being, not just be there for show.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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