Everyone is an expert using their own apps.  The problem with quickly downloading every app recommended by someone else is that now have a solution looking for a problem rather than a problem looking for a solution.

Use this process to find out how to go about selecting an app before you start downloading something you cannot use.

Determine need

A solution looking for a problem is like an apple looking for a mouth.  If there are a ton of apples but no mouths to consume then it becomes extra inventory and in some cases a waste.  Start by determining what is you are actually trying to accomplish first.  Make a list of the things you wish could be done faster and easier before you start asking around for what the best apps are for your business.

Choose operating system

What type of computer do you have?  Is it an Apple or a Mac (my favorite question)?  If you are all Apple stay all Apple.  If you are all PC then stay with PC solutions.  Most apps work cross platform but attempting to learn how each program works differently on different platforms is more work than necessary.

Choose device

Which is better?  iPhone or Android?  I’m an Apple guy but others rave about Android.  It simply doesn’t matter.  If you buy a Android Tablet then buy an Android phone.  If you buy an iPhone buy an iPad.  When you mix the different devices you then have more cords to carry, increase time to learn the devices, and more headaches.

Create process

When you need to finish a task do you know exactly step by step what to do from log in to completion?  Take a few minutes to examine step by step each keystroke, how you navigate the buttons, and the order will save you a ton of time trying to figure it out.  Ask a teenager to help you create your process if you are too shy to press the buttons.


After repetitive implementation of the process navigating an app is very much like driving a car.  You remember step by step and don’t think about it anymore.  Making mistakes is the only way you learn and consistently remind yourself it is part of the process.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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