The membership renewal deadline  “judgement day” for most associations primarily because dues is the primary revenue source.
This is a problem because budgets are prepared the year prior, not after the renewal period is over.  Associations that aren’t prepared for this go from the black to red overnight causing frantic cutbacks at every turn.

Whether your leadership is proactive or reactive you can apply a few techniques based on your existing resources.

Watch this video to learn more.


There are four possible options to decrease membership attrition:

Corrective – fixing cause before the problem happens in the future
The best solution although requires significant time and energy to pull back services, develop more effective services, and train staff to deliver to new solutions.

Adaptive – fixing the problem after it happens
Good solution if the services have high value and positive feedback from key members although may require more time to remarket services.

Preventive – remedy the problem without fixing the cause
Good solution to find out why members didn’t renew and attempt to persuade renewal however it doesn’t fix whether the services offer substantial ROI.

Contingent – remedy a problem after it happens
A membership guarantee is a good option because it instills confidence in members that they will receive value if they perform a series of activities however may be risky if the members take action and get poor results.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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