My second visit to the Greater Tampa Association of REALTORS was a hoot. They have a amazing supporting staff, extraordinary volunteer leaders, and always fill the room with eager minds ready to implement the latest technology.

Greater Tampa Association of REALTORS Professional Development Luncheon

The morning started off working with the staff. We discussed some of the ideas of the book “Open Leadership” on how the Greater Tampa Association of REALTORS can begin collaborating on creating content to help members make good decisions using a variety of media being video, pictures, online articles, and PowerPoint. Also we examined the website and how to make it more social media friendly by adding icons to the participating sites, an interactive Google Map, and how to create videos of frequently asked questions that members may have.

Check out the photos from the afternoon session

In the afternoon I presented to the Professional Development Annual Meeting the “Do’s and Don’ts of Using Social Media”. This simple approach will help you understand some of the common mistakes new people to social media will make and how to use it effectively.

Greater Tampa Association of REALTORS Professional Development Luncheon 2Finally, in the late afternoon we had one more presentation “Risk Management Using Social Metrics”. This presentation geared towards brokers helped identify how to track multiple agent social media activity, discussed the potential liability, and at least what to look for when agents participate online to keep your company out of court.

Risk Management Using Social Metrics

View more presentations from Doug Devitre.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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