As an education junkie myself I have a bookshelf of printed materials containing 12 real estate designations courses, 20 conventions as a student, countless CE classes, and handouts.

The reality is if you don’t implement what you learn in 7 days or less the lessons won’t be committed to long-term memory.

I can’t carry the bookshelf on my back but I can carry my iPhone with me wherever I go.

You see the challenge for most real estate education course providers live in the 20th century of instructor centered learning. Social or informal learning gives students the ability to access content from multiple sources and then is able to form their own opinion from the experiences that they themselves create.

Social learning websites include Linkedin, Facebook, YouTube, Flickr, and SlideShare.

  • How do you access these sites from your mobile device?

  • How do you remove the headers, excess advertisements, and unnecessary clutter to get straight to the content itself?

  • Each one is directed to the mobile version of the specific site storing the content.

  • How would you access the content?

You could create a separate website and direct people to the website but then you have to worry about extra web programming.

Here are the steps 2 make it work.

1.  Find the mobile URLs for each site.

Make a list of the social media sites and calls to action you want to include on the mobile version of your resource library.

2.  Publish the list of URLs on a live editable Google Doc.

Visit and create an account if don’t already have one.

Type in the words of what do people get as a result of clicking on the mobile URL sites.

Here is the published Google Doc so you can see.

3.  Create a Microsoft Tag image.

You will most times have some sort of printed handout that includes:

  1. Learning objectives
  2. Bio
  3. Fill in the blank exercises
  4. Product order forms

Visit to create your Microsoft Tag.   The tag is a digital mark of a URL that when scanned (just moving the camera over the tag) with a mobile device will open up a URL that you designate in the mobile web browser.

The individual must download the application to their phone.   These applications can be found at from your mobile device.

Now use the Google Doc link for your mobile resources to use for the tag.

4.  Publish the tag in your:

  1. Handouts
  2. Business cards or MooCards
  3. Postcards
  4. Letters

You could…

  • Direct the link to a specific YouTube video that tells someone to take action.
  • Point the tag to a specific PowerPoint presentation.
  • Or just or point to your own website.

This is now offered as a beta version so we will see in the future if they decide to charge for this service.

How would you use the Microsoft Tag?


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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