An online community is only as good as the participation of its members.  Think of live interactions when you meet someone from the first time and you don’t know whether or not you like them, can trust them, or want to do business with them.  The ones who just go straight to asking you for business usually end up being ignored after the first few occasions.  The same can be said for online interactions.  Take the time to personalize the dialogue with other and the likelihood that you will be able to develop a relationship will be much better.

Social media message can be either accessed on the computer or from a mobile telephone.  Each online profile has its own mobile notification settings except for LinkedIn.  Enable the mobile settings on from the account settings on the online profile to receive updates by email, instant messenger, or text messaging.

Each type of communication from social media may have a different setting to be notified.  For example, I can receive a text message from someone who adds me as a friend on Facebook and receive only an email when someone posts to my wall.  In Twitter I can choose to be notified by text message when one of my favorite people update their status.  To access LinkedIn from a PDA phone it must have wireless internet access.

The profiles that we will discuss in future posts include:

We will share some scripts you can use with each online profile to differentiate your messages, customize for each profile, and convert messages into business.  Each community has a different tone, dialogue, and culture within.  For example I would be more professional on LinkedIn but be more personable in Facebook.  As long as you follow the Golden Rule when communicating with others then you will be well on your way to building relationships online.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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