There are people that may take advantage of the social network just to build a database to market their product or service.  If you met someone for the first time and they started pitching their business right away it can be a major turnoff.  Also, if no rapport is established early on then credibility may be sacrificed.

Here are just a few things to watch out for when friends may be taking advantage of your relationship.

Sent too many notifications. Some people spend way to much time on online social networking.  Every time they see something cool or new they have to let everyone know about it.  Others will argue that this participation is essential to building rapport.  My opinion that these notifications like,”____ has sent you a pumpkin patch”, “____ has invited to you climb a mountain”, can be major distractions from the business like communication that takes place.  If you start receiving too many notifications then it may be time to let go.

Too many commercial notices. Repeated invitations to events can seem desperate measures to attract an audience.  Since social online media is free then it is a  great way to solicit your services, but abuse of this platform can be detrimental to the friendship.  Ask those who you receive too much from to tone it down a little and your wishes are not respected say sirinara!


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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