Think of your brain as like a sponge.   There reaches a point when the sponge can no longer retain any more water and dripping all over the floor.  Heavy, moist, and saturated.  No more water can be added to this sponge.  What if the sponge had never been used?  It sits there packaged in a wrapper, dry and lonely but anxious to start soaking up water.

Your brain is like a sponge in that it can only handle so much information at once but will go dry at times when there is no content to absorb.  I heard someone say, “If you are not learning, then you are dying.”  This is so true.  But how can you keep saturated with information to a point where you do not overdo it?  Subscribe to your areas of interest and eliminate the rest.

Ways to receive information:

  1. Subscribe by email.  Chances are your favorite websites, businesses, or news source has a way for you to subscribe to receiving emails based on one or several topics.  Select the topic and the company will start sending you emails on a predetermined schedule.  Read these email on your PDA telephone waiting at the airport or restaurant.  Create a new folder in your email software and create a rule to send emails from that provider to a specific folder.
  2. Subscribe to RSS.  A unique benefit of web 2.0 sites allow you to subscribe to one or multiple sources of information.  Look for the subscribe to RSS button or text on a company website and click on it.  This will then ask you how do you want to receive the information on your RSS reader.  You will need a RSS reader from either Google, Yahoo, or your Internet Explorer will have one.
  3. Subscribe to blog.  Your favorite bloggers will have new content every day for you to digest, divulge, and digress.  Each blog has a way for you to read their content in many ways for you to choose from.  You can receive new posts by email, on your RSS reader, on on your blog or website.  This way you can stay on top of your favorite writers and new source without searching multiple sites.
  4. Subscribe to podcasts.  By the year 2010, over 60 million people will be listening to podcasts (online radio shows) as a preferred method of receiving information.  Each person has the ability to create their own radio show eliminating advertsing that drown out listeners attention.  Subscribe to a podcast using iTunes which is a form of a RSS reader for digital music.

Eliminate everything else:

  1. Eliminate junk email.  The biggest question of the 21st century.  Here is an extensive report by the Federal Government on junk email. It explains how junk email came to be, how to identify spammers and how they receive your information.  I found this website to be a great source of information too
  2. Eliminate junk mail.  Save trees and the back of our postal service.  I found this site to be great.
  3. Eliminate television advertising.  One solution is no TV but not very realistic.  Tevo
  4. Eliminate unwanted phone calls.  Or if you are looking to have a little fun then here is 50 funny things to say to telemarketers


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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