If you have an email address, chances your inbox only contains about 50% of important or relevant emails that you actually open and read. The rest is junk. You get jokes, subscriptions, solicitations and lottery notifications jus to name a few of clutter. So much that it makes you wonder why you even have one in the first place.
REALTORS® are competing for real estate in peoples’ inbox and it is more competitive than ever before to provide prospects with valuable information that they can’t get just anywhere. Information is power
The difference between effective email marketing and typical email marketing is more hyperlinks that are embedded into the email. The email message must be sent individually and personalized but the more hyperlinks the better off you are.