Real Estate schools, course providers, instructors and consultants have the ability to create their own blog while allowing others to contribute valuable content to share with the world.  Producing posts that add value to their existing or future students will enhance their relationship and build trust.  Each person who contributes content to the real estate school blog must be assigned roles and responsibilities to

Roles in Blog Creation

Each Real Estate School must discuss in detail how they want each staff member, school owner, licensed instructors, and affiliate instructors to participate.  Here are the following roles and examples:

Administrator.  The administrator can do everything. Complete power over posts, comments, settings, theme choice, import, users. Nothing is off-limits, including deleting the entire blog.  Example: Owner-Lead Instructor

Author.  They can publish any posts, edit any posts, edit any published posts, edit any pages, moderate comments, manage categories, manage links and upload files. They can also delete any posts and any pages. They can read, edit and delete private posts.  Example: Licensed Instructors

Editor.  Is able to edit their posts, publish their posts and upload files. And they can delete their posts too.  Example: Staff and Administration

Contributor.  They can edit their posts but cannot publish.  Example: Affiliate Instructor 

The school owner or leading instructor has an enormous responsibility to deliver information consistently, accurately, and that is relevant to the course of study.  Below are examples  of the types of entries a lead instructor or school owner would make:

Motivational Quotes.  In order to lead the charge there are many times when the lead instructor will need to motivate their students to participate or take action from the learning objectives.  Every few weeks write an entry with a quote that inspires your students to take action.

Best Practices.  Each real estate school or course has a certain set of standards that they follow in order to maintain a high level of professionalism .  The school owner should write entries base on accepted principles for their instructors and students should practice.

Industry News.  Instructors must  keep themselves up to date regarding new trends and potential threats.  Write entries about what you see in the media and follow up with your spin, facts, and application to real estate practices.

Affiliate or licensed instructors have an equal responsibility of serving the company by providing timely information everyone can use.  Here are examples of Licensed Instructor role in writing to the blog:

Classroom Activities.  Students need instruction prior to and following a class.  Write an entry that describes a process in detail while linking to other sites with valuable content.  Answer questions from follow up emails too.  This will save time rewriting the same answer for other students.

 Follow Up Materials.  Sometimes instructors have resources to share that students ask but do not have readily available to distribute.  Create an entry that includes hyperlinks to past articles, references, or websites that add value to the courses that you offer.

Demonstrate Real Life Examples.  Write entries that have application to real life situations.  Facts, data and statistics are fantastic to reveal realities within an industry but sometimes difficult to understand without interpretation.  Explain information in a way that students will be able to understand by giving examples from your area of expertise.

Staff and Administration should consider participating in the blog too.  Activities outside the classroom keep students in full communication of new events and reminders for details.  Delivery of information in a timely manner that can be archived in a blog for public knowledge will expose the many services real estate instructors provide to their students.

Each staff member consider becoming an author of the blog.  Here are some examples of some of the committees that could post entries to the blog:

  • New class date, time, and location
  • New course being offered
  • Schedule of instructor
  • Renewal reminders for designations and certifications
  • Reminders for continuing education
  • Marketing  products and additional services


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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